Whether in-person or virtual, the competition for attention during an event is fierce. Sponsors are looking for an edge over the competition to stand out and achieve meaningful engagement with prospective customers.
A pre-event guide sponsorship increases the chances of attracting the right prospects by being one of the first to engage the audience in the buildup to the event. This direct route to target prospects in the planning stage for the event, establishes a meaningful connection for sponsors to showcase their brand message, company information, contacts, event information, products and services.
These interactive guides create valuable, interactive experiences for attendees, guaranteeing advance exposure opportunities for sponsors that will increase the overall ROI of their investment.
Click on the Pre-Event Guide Example
Deadline to sign-up is Friday, January 20, 2023
Deliverables Provided to Client:
- Website URL
- Sponsor reporting metrics
- Sponsor page
- Sponsor page unique views & total page views
- Sponsor page time spent
- Sponsor page clicks to links
- Sponsor video views (as applicable)
- Sponsor total/average video play duration
- Additional metrics provided to the Informa brand, optional to share with client per Informa brand’s discretion:
- Main Page
- Main page unique views & total page views
- Main page time spent
- Main page clicks to links
- Editorial page
- Editorial pages unique views & total page views
- Editorial pages time spent
- Editorial pages clicks
- Editorial video views (as applicable)
- Editorial total/average video play duration
- Site will remain live for 12 months total, from date of launch, unless requested otherwise by the Informa brand
